These past few weeks have all just been about work work work. It’s absolutely crazy, even my teammates are like Astry are you ok? And it’s come to a point that I just don’t reply messages on my phone anymore because I have so much work to do.


To blog about each one in detail would be toooooooo long, so lemme just give you snippets.


I supposed to move out from my apartment to a house last week, but cancelled. Apartment’s space is getting too small for our catering project, we need a bigger space. The idea is to have a house and use it as our catering station too. Well, moving out is stressing guys! But seriouslyyyyy I feel so so proud to see the team coming together and helping one another. It was an eye-opener for me to see this beautiful teamwork.

So, Lova Shoes need to go offline. We need to exhibit our products at shopping malls in Jakarta and Bandung. So we busy with all the designs, the next one month will be my warehouse mode on.


I am filming for this one programme and I reallyyyyy want to tell you what it is because I’m so so excited. But I can’t! So till then. (This is a pretty useless fact, but basically this is taking a lot of my time haha)


This is what you call fitting room selfie. Hehe

My sister came home!!! And how she has been involved with Lova Shoes Bazaars, Rendang Sahara and our ‘coming soon’ catering project. More about this later because this deserves its own blog post.


My Studio

This one has been going on for months now, can you believe it. We’re not even close to Ramadhan yet haha but that’s how it is in the fashion industry. Every collection has to be made months in advance. This one is pretty tiring because I have to make sure designs all don’t clash, give my honest opinions to our collections and our budgeting is done correctly etc, I’ve been working closely with the operation team for this. But I’m happy to announce that the line-up of designs that we have this year at LOVA SHOES is SO FREAKING EXCITING. Big shows, Exciting events, new collections, you’ll love it. The first one is actually happening next month on the 3rd April 2016 at Cilandak Town Square. I can’t reveal yet but you haveeeee to come ok! .



We have a new website layout! After brainstorming with the team, we all gave our ideas and finally… TA-DA!!! I’m so so happy with it and we have a size availability feature on the page so that you can see if your size is there without having to go into the page.

On top of all those, there are the normal everyday things in the office; ups and downs. We had a customer complaint the other day and made me have a serious talk with the team to change up our processes, we had boxes and boxes of old stock that we needed to clear because we are moving house soon and changing up the whole inventory system. But hey, it’s a learning process every day!

On a personal level, I was feeling down because I couldn’t meet Lyra yet and just whatsapping her didn’t make me feel like a very good best friend. The highs are there obviously, we hit our sales target (wooohooo!), the sales are doing well, our expansion for going offline seem to be looking good, we found out one of our oldest colleagues is pregnant (we all kinda knew, she eats A LOT lately), we’re closing another round of investment soon, we closed a couple of collaboration deals for the year, and we found a good location for our new house. On a personal level, my sister being around me obviously keep me entertained every morning and every night. She’s the best!

Yesterday, I slept sooooo soundly I think I didn’t even move in my sleep. So tired, but you know me, this busy-ness is what thrills me.



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